Domus Prima
A cinematic e-commerce with 3D models reflecting the exclusivity of an ultra-premium brand.
Industry
Real Estate / E-Commerce
Services
Web Development, 3D, E-Commerce
Timeline
4 months
Year
2024
A generic e-commerce wasn't enough
Domus Prima is an ultra-premium shirt brand that needed an online store reflecting the exclusivity of their products. They didn't want a generic e-commerce — they needed a digital experience as luxurious as their garments, with interactive 3D models and cinematic animations.
Cinematic hero — "Quiet Luxury / Everyday Essentials / Explore Collection". 4-second loading ceremony, model in premium white shirt. Nav: SHIRTS, STORY, MATERIALS
Product catalog — Ice Type Tee $699 (black/white), Cozy Hoodie $999 (beige/black), Pure Cotton Tee. Each card with selectable colors and description. "Created with Intention" section below
Cinematic shopping experience
We created a Next.js e-commerce featuring a cinematic loading ceremony, hero section with floating 3D shirt model using Three.js, liquid glass morphism aesthetic inspired by Apple, magnetic interactive buttons with physics, custom cursor with particle trails, Stripe payment integration, and responsive design optimized for all devices.
Materials page — "100% Organic Cotton / We only source the longest and strongest fibers from sustainable farms worldwide." 4 attributes: Organic, Breathable, Sustainable, Timeless
From brand vision to digital experience
We started with a deep dive into Domus Prima's brand identity. We created moodboards and high-fidelity prototypes before writing a single line of code. 3D models were optimized for fast loading without sacrificing visual quality, and every animation was calibrated to feel premium.
"Redefining the Everyday" — "At Domus Prima, we believe luxury shouldn't be complicated. It should be essential, everyday, effortless." Brand philosophy: obsession with quality over quantity
The Results
Numbers that matter
4s
Loading ceremony
60fps
3D animations
100%
Responsive design