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Services/Web Dashboards & Admin Panels

Custom Sales Dashboard for Your Commercial Team

A purpose-built sales dashboard brings together your pipeline, quotas, conversion rates, and average deal size into a single, always-current view. At AISDC we design and implement dashboards that connect directly to your existing systems — whether that's a CRM, an ERP, or spreadsheets. The result is reliable data that lets sales directors and reps make decisions based on facts, not gut feeling.

How we work

1. Data source discovery

We identify where your commercial data lives: CRM, ERP, point-of-sale, spreadsheets, or proprietary databases. We map every field relevant to sales and agree on the refresh frequency that fits your operational rhythm.

2. Metrics modeling

We build a data model that unifies and normalizes information from multiple sources. Together we define the key metrics: quota by rep, stage-by-stage conversion rate, average deal size, monthly revenue forecast, and period-over-period or regional comparisons.

3. Design and visualization

We build the dashboards with charts, tables, and alerts tailored to your sales team. Each view adapts to the user's role: directors see consolidated trends and forecasts; individual reps see their personal progress against their target.

4. Launch and ongoing support

We deploy the dashboard on the infrastructure that best fits your company — cloud or on-premise — and train your users. We provide ongoing support and evolve the dashboard as your commercial processes change.

What it includes

Pipeline and sales funnel

See the value and volume of opportunities at every stage of your sales process in real time. Spot bottlenecks early and anticipate closings so leadership can act before the period ends.

Quota attainment by rep

Track each team member's progress against their monthly, quarterly, or annual target. Compare performance across reps and identify who needs coaching without waiting for the weekly report.

Stage-by-stage conversion rate

Measure what percentage of prospects advance from one funnel stage to the next. This view helps you optimize your sales process, refine messaging, and focus resources where deals are actually being lost.

Average deal size and revenue projection

Calculate the average value of closed deals and project expected revenue for the current month or quarter based on the live pipeline and historical close rates.

Period and regional comparisons

Compare sales performance across weeks, months, quarters, or years, and filter by region, branch, product line, or sales channel to surface patterns and growth opportunities.

Alerts and goal tracking

Set automatic alerts when the pipeline drops below a threshold, a quota is at risk, or a milestone is reached. Teams respond in time without relying on manual reports.

Use cases

B2B commercial team

A services or manufacturing company with long sales cycles needs visibility into each account's status, time spent at each stage, and projected close dates. The dashboard centralizes this information so commercial managers and directors can make decisions without waiting for manual updates from the team.

Multi-location retail

A chain with multiple stores needs to compare sales, average ticket, and goal attainment by business unit in a single panel. The dashboard consolidates point-of-sale data from every location and makes it easy to identify which stores are leading or lagging.

E-commerce

An online store generates sales data, acquisition channel data, and purchase behavior data that rarely appear together. The dashboard connects the e-commerce platform, payment processor, and marketing campaigns to deliver a unified view of commercial performance.

Integrations

CRM (HubSpot, Salesforce, Pipedrive)ERP (SAP, Odoo, custom systems)Point-of-sale (physical and digital POS)E-commerce platforms (Shopify, WooCommerce, Magento)Spreadsheets (Google Sheets, Excel)Relational databases (MySQL, PostgreSQL, SQL Server)Invoicing and billing systemsMarketplace APIs (MercadoLibre, Amazon)

Frequently asked questions

What is a sales dashboard?+

A sales dashboard is a visual panel that consolidates your most important commercial metrics — pipeline, quotas, conversion rates, average deal size, and revenue — in a single, up-to-date screen. It lets directors and reps understand the health of the business at a glance without building manual reports.

Where does the dashboard pull its data from?+

It connects directly to the systems your company already uses: CRM, ERP, point-of-sale, e-commerce platforms, spreadsheets, or proprietary databases. During the initial discovery phase we define which systems to integrate and how to consolidate the data reliably.

Does the dashboard update in real time?+

That depends on the architecture we define together. We can implement real-time or near-real-time updates (minutes) when the data sources support it, or scheduled refreshes (hourly, daily) when that cadence is sufficient for your operations. We agree on the approach based on your needs and available infrastructure.

Can it connect to my existing CRM?+

Yes. We work with the most common CRMs — HubSpot, Salesforce, Pipedrive, and others — through their APIs or standard connectors. If your company uses a proprietary or niche CRM, we assess integration feasibility during the discovery phase at no additional cost.

Why build a custom dashboard instead of using Power BI or Tableau?+

Standard tools like Power BI or Tableau are useful for data exploration, but they often require per-user licenses, ongoing manual maintenance, and complex adaptations for specific commercial workflows. A custom dashboard fits your exact process, integrates without friction with your systems, and does not require users to have BI skills to read it. AISDC can also build on top of Power BI or Looker Studio if you already have investment in those platforms.

Ready for your custom CRM?

Tell us how your real estate business operates and we will propose a system designed for your process.

Talk to AISDC

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