What are push notifications and transactional emails?
Push notifications are instant messages delivered directly to a user's device —without requiring the app to be open— through infrastructure such as Firebase Cloud Messaging (FCM). Transactional emails, by contrast, are triggered automatically by a user action: order confirmation, password reset, or invoice availability. Both channels are forms of automated notifications that keep customers informed at every stage of their experience. Unlike bulk promotional email campaigns, transactional messages achieve significantly higher open rates because they respond to an immediate user need. At AISDC, we design communication flows that combine both channels to maximize relevance, delivery timing, and their impact on user retention and conversion rates across web and mobile products.
